Fareeha Khan
oh, ok. she's a really good brand strategist, comedian, artist, & intuitive reader. nice.
trust the process.jpg

Marketing Consulting

FK Creative Consulting: brand strategy, content, LinkedIn growth, and rebrands for founders, mission-driven orgs, and federal contractors. Led by Fareeha Khan.

Brooklyn, NY · Est. 2026
FK Creative
Consulting

Brand strategy that actually works.

Led by Fareeha Khan: brand strategist, creative director, and fractional marketing lead.

We help mission-driven organizations, founders, small-to-mid-size companies and local NYC businesses build brands with clarity, content that converts, and a presence people trust. No bloated agencies. No cookie-cutter packages. Just sharp strategy and real execution.

Work with us → LinkedIn →
Fareeha Khan, founder of FK Creative Consulting
Fareeha Khan · Founder
Proof 2 full rebrands delivered· 90% website traffic growth· 165% LinkedIn engagement increase· 9.7% avg engagement rate· 260+ content pieces published
What we do

Services

End-to-end brand and marketing leadership. Whether you need a full rebrand, a content engine, or a strategic thought partner, we bring the vision and direct the execution.

🧭
Brand Strategy & Messaging

Brand audits, messaging frameworks, positioning, visual identity direction, and rebrand leadership.

📝
Content Strategy & SEO

Editorial planning, blog development, thought leadership content, and SEO-optimized writing.

📊
Social Media & LinkedIn

LinkedIn growth strategy, executive social presence, content calendars, and engagement analytics.

🎬
Video & Creative Production

Brand video concepting, script writing, production direction, and short-form social content.

🎤
Events & Thought Leadership

Event marketing, speaker strategy, sponsorship management, and industry positioning.

📈
Marketing Audits & Reporting

Competitive audits, brand health scorecards, performance reporting, and strategic recommendations.

From our clients
“This is some of the best branding work I’ve seen.”
Janet Clement · CEO, Jefferson Solutions Group
Selected work

Case Studies

Jefferson Solutions Group

Federal consulting · GovCon · Washington, DC area · 2026

A 30-year federal consultancy competing head-to-head with Deloitte, Accenture and Guidehouse needed a brand that showed where the company is going, not just where it's been. The engagement has since grown into ongoing marketing support.

The challenge: Jefferson was shifting from services to solutions, but its website and messaging still told the old story and blurred into the big firms it competes with. We needed one clear narrative that kept its heritage and made the new tech-enabled work obvious.

See the new site →
By the numbers
8
leadership discovery interviews
8
competitors audited on brand & message
11
leaders activated with launch toolkits
10 → 3
services distilled into three clear capabilities
“Fareeha brought a level of strategic insight we hadn’t seen before. Her work connecting Thomas Jefferson’s legacy to who we are today gave our brand a story we’re genuinely proud of and gave us a clear path forward. This is some of the best branding work I’ve seen.” — Janet Clement, CEO, Jefferson Solutions Group
“We couldn’t have asked for a better partner to help bring this next chapter of Jefferson to life.” — Kaelin Kovacik Worthey, Jefferson Solutions Group
New Jefferson website Old Jefferson website Before After

Drag the handle → to see where we started

The transformation
HeadlineFive rotating slogans: "Essential Partners," "Smart Thinking at Work," "Legacy of Excellence"…One clear promise: "Foundational Expertise. Boldly Forward."
Offer10 services split across two menus3 capabilities: Technology Solutions, Mission Enablement, Workforce Transformation
ProofCase studies hidden in accordions; proprietary tools not mentionedFeatured case study, client quotes, awards, and 5 named tools front and center
LookGeneric stock photos, bright yellow buttonsDeep plum palette built around the signature logo, real leadership photography

  1. Discovery

    Interviews across the leadership team, a website cold-read, and a full discovery deck.

  2. Competitive audit

    Branding, messaging and positioning across 8 competitors, plus a messaging gap analysis.

  3. Brand platform

    Four brand pillars, a "bridge" narrative linking heritage to innovation, a sharper services lineup, and a messaging framework.

  4. Identity, site & launch

    Expanded color palette, new website copy and design, brand video, and a LinkedIn launch campaign.

Strategy & creative direction by FK Creative · Design: Mandy Mullins · Copy: Matt Langan

Makpar Corporation

Federal IT consulting · GovCon · Washington, DC area · 2016–2025

As Makpar's first marketing hire, Fareeha built the brand, content engine and social presence from scratch, leading up to a full rebrand in April 2025.

The challenge: Make Makpar a trusted, distinctive voice in a crowded federal IT market where most competitors look and sound the same.

By the numbers
90%
year-over-year website traffic growth
165%
LinkedIn engagement increase
9.7%
engagement rate vs. 2.5% industry benchmark
260+
SEO blogs published
"Clear proof that our message is resonating." — 2025 Brand Impact Report, Makpar Corporation

  1. Full rebrand

    Website, visual identity, messaging and templates.

  2. Content engine

    50+ SEO blogs a year, thought leadership and executive ghostwriting.

  3. LinkedIn & video

    Followers grew from 607 to 1,460, and the brand video drove 35% higher engagement.

  4. Events & culture

    30 events, 6 sponsorships and 2 panels, plus internal programs with 34–45% turnout.

Strategy & creative direction by Fareeha Khan · Design: Mandy Mullins · Copy: Matt Langan

Close to home

Helping Local NYC Businesses

The shops, studios and makers on our blocks are what make New York feel like home. They deserve the same strategic thinking big companies pay agencies for, scaled to the size of a neighborhood business.

  • Right-sized plans built around your budget, your bandwidth and the customers who walk through your door.
  • Social, short-form video and simple campaigns you can actually keep up with.
  • A brand that sounds like you, not like a corporation.
Own a local business? Let's talk →
Now working with

Todd Martin Studio

Custom denim · Ridgewood, Queens

An independent, made-to-order denim studio in Ridgewood. We're building a marketing plan that keeps Todd's anti-corporate spirit intact and gets his jeans in front of the people who'll love them.

  • Marketing plan
  • Organic & paid social
  • Short-form video
  • Holiday campaign
Visit the studio → Instagram →
The strategist

Fareeha Khan

Founder of FK Creative Consulting. Fareeha spent nearly a decade building brands from the inside out at Makpar, a federal IT GovCon firm, and is a member of the ACT-IAC Voyagers Class of 2026.

She's also a stand-up comedian, filmmaker and artist, which is why the work never sounds like everyone else's. Based in Brooklyn, NY.

Connect on LinkedIn →
How it works

Our Approach

Straightforward. No bloated proposals, no endless onboarding. A real conversation, a clear scope, and results you can measure.

01
We connect

You tell us what you're building, what's not working, and what you need. We ask questions to see if it's a good fit.

02
We scope it

We put together a proposal based on your goals, your timeline, and what will actually move the needle. No cookie-cutter packages.

03
We build

We lead the strategy and direct the execution, bringing in the right people and tools to deliver. You stay focused on running your organization.

Let's work together

Ready to build something?

Every project is scoped to your specific needs. Reach out and we'll figure out what makes sense together.

Contact for pricing
Get in touch → LinkedIn →